Richard Robertson
I help B2B companies grow sales, build stronger teams, and improve margins — without the cost of a full-time hire.
With over 30 years of international sales and leadership experience, I now work on a fractional basis, providing part-time expertise with full-time impact.
My focus is simple:
Strengthen your commercial direction
Mentor and develop your sales teams
Build sustainable, customer-driven growth
If you need sharper focus, stronger performance, or more momentum in your sales efforts, I can help. To create tangible two-way value from your sales teams, I can help and step in as a part-time sales leader – sometimes as a director, sometimes more like a team coach.
Business Growth Through Intelligent Sales Support
Sales Leadership
Senior sales expertise, flexible to your business needs.
Weekly leadership, mentoring, and pipeline growth without full-time cost.
Sales Development & Mentoring
Building team confidence and capability.
Turning sales conversations into value-driven outcomes.
Tailored mentoring to meet business goals.
Commercial Growth Strategy
Create strategic sales plans with practical, in-the-field tactics to grow the business.
Practical sales planning - Often hugely overlooked.
Clearer market focus, stronger client relationships, and improved margins.
Building clear and customer focussed business cases. It's all about the value, not the features or benefits, identify the value to the customer!
Bring AI into the business in a meaningful and productive way.
Digging Deep
Sales strategy and performance audits - what works, what can work better and whats new that we can bring to help grow the business.
Report at Board level & impliment in the field.
Identify new opportunities and tactics. International expansion, sustainability benefits to add weight to business cases, partnerships. 30+ Years experience of delivering growth.
What new products, services, joint-ventures could be introduced to the business - Innovation review.
About me
I have enjoyed over 30 years of global experience, I’ve led commercial success across the UK, North America, Australia, and Asia. I’ve helped businesses turn around underperforming regions, enter new markets, and secure major contracts - always by focusing on the value delivered to the customer. My career progressed from a rookie in sales of all things typewriters before moving into UK Technical Sales positions. As my career progressed i began to look after Europe as Sales Manager for a US component manufacturer before becoming Sales Director at Vortok International.
Success here led to my 11 year tenure as Managing Director of this manufacturer of specialist products for the rail industry. In 2021 I followed my line Manager to the Edilon Sedra Group and became General Manager and Director of their Australia opearation, laterly adding the North American operation to my Directors remit.
Recipient of industry awards recognising innovative use and marketing of product- and service - based Intellectual Property. I am known for creative strategies in leveraging third parties - both suppliers and partners - to maximise the value and reach of IP assets. I now work with B2B companies to strengthen their sales performance, develop high performing teams, and build long-term commercial growth - all on a flexible part-time basis.
Throughout my career, I’ve built and mentored teams, led strategic shifts in go-to-market approach, and introduced value-based selling models that improve margins and deepen client relationships. Now based largely in the United Kingdom , I offer fractional sales leadership to companies that need senior expertise without the commitment of a full-time hire. My work is practical, focused, and results-driven — combining board-level thinking with hands-on support.
Whether your business needs to sharpen its sales direction, coach its team, or build a stronger pipeline for growth, I can help you move forward with clarity and impact.
Contact me
I'm always happy to answer any questions and provide additional details or testimonials. I’ll also be sharing articles soon on the Resource page and am open to discussing flexible arrangements to suit your needs.
"Richard demonstrated exceptional leadership across Australia and North America, strengthening customer relationships, building teams and positioning the business for sustainable growth. A trusted member of our global management team he consistently delivered strategic results"
Oliver Dolder - Group Managing Director, edition)(sedra Group