Practical Sales Leadership - Backed by a Field-Tested Book Series

Helping B2B companies grow sales, build stronger teams, and boost margins - Without Hiring Full Time

30+ years of sales leadership, now available part-time. I help companies sharpen sales focus, build confident teams, and grow without the overhead.

Key Focus Areas:

  • Clear sales direction that drives performance and margins

  • Mentoring that builds team confidence and capability

  • Strategies customers believe in - and act on

Author of the Sales Reset - a practical field guide to building value and growing sales careers

Business Growth Through Intelligent Sales Support

Sales Leadership
  • Senior sales expertise, flexible to your business needs.

  • Weekly leadership, mentoring, and pipeline growth without full-time cost.

Sales Development & Mentoring
  • Building team confidence and capability.

  • Turning sales conversations into value-driven outcomes.

  • Tailored mentoring to meet business goals.

Commercial Growth Strategy
  • Create strategic sales plans with practical, in-the-field tactics to grow the business.

  • Practical sales planning - Often hugely overlooked.

  • Clearer market focus, stronger client relationships, and improved margins.

  • Building clear and customer focussed business cases. It's all about the value, not the features or benefits, identify the value to the customer!

  • Bring AI into the business in a meaningful and productive way.

Digging Deep
  • Sales strategy and performance audits - what works, what can work better and whats new that we can bring to help grow the business.

  • Report at Board level & impliment in the field.

  • Identify new opportunities and tactics. International expansion, sustainability benefits to add weight to business cases, partnerships. 30+ Years experience of delivering growth.

  • What new products, services, joint-ventures could be introduced to the business - Innovation review.

A "little" about me

30+ years of sales leadership across the UK, North America, Australia and Asia - developing business units, building high perfomance teams. I am also an Author and writing a series of Sales and Commercial books. Read "more" about me and my background......

Got a question, idea or challenge worth a conversation?

I'm happy to share more detail about my work, provide testimonials, or discuss flexible support for your business. My first book, The Sales Reset, is now published and I have more articles and insights on my resources page

"Richard demonstrated exceptional leadership across Australia and North America, strengthening customer relationships, building teams and positioning the business for sustainable growth. A trusted member of our global management team he consistently delivered strategic results"

Oliver Dolder - Group Managing Director, edition)(sedra Group