

Practical Sales Leadership - Backed by a Field-Tested Book Series
Helping B2B companies grow sales, build stronger teams, and boost margins - Without Hiring Full Time
30+ years of sales leadership, now available part-time. I help companies sharpen sales focus, build confident teams, and grow without the overhead.
Key Focus Areas:
Clear sales direction that drives performance and margins
Mentoring that builds team confidence and capability
Strategies customers believe in - and act on
Business Growth Through Intelligent Sales Support
Sales Leadership
Senior sales expertise, flexible to your business needs.
Weekly leadership, mentoring, and pipeline growth without full-time cost.
Sales Development & Mentoring
Building team confidence and capability.
Turning sales conversations into value-driven outcomes.
Tailored mentoring to meet business goals.
Commercial Growth Strategy
Create strategic sales plans with practical, in-the-field tactics to grow the business.
Practical sales planning - Often hugely overlooked.
Clearer market focus, stronger client relationships, and improved margins.
Building clear and customer focussed business cases. It's all about the value, not the features or benefits, identify the value to the customer!
Bring AI into the business in a meaningful and productive way.
Digging Deep
Sales strategy and performance audits - what works, what can work better and whats new that we can bring to help grow the business.
Report at Board level & impliment in the field.
Identify new opportunities and tactics. International expansion, sustainability benefits to add weight to business cases, partnerships. 30+ Years experience of delivering growth.
What new products, services, joint-ventures could be introduced to the business - Innovation review.
A "little" about me
30+ years of sales leadership across the UK, North America, Australia and Asia - developing business units, building high perfomance teams. I am also an Author and writing a series of Sales and Commercial books. Read "more" about me and my background......
Got a question, idea or challenge worth a conversation?
I'm happy to share more detail about my work, provide testimonials, or discuss flexible support for your business. My first book, The Sales Reset, is now published and I have more articles and insights on my resources page
"Richard demonstrated exceptional leadership across Australia and North America, strengthening customer relationships, building teams and positioning the business for sustainable growth. A trusted member of our global management team he consistently delivered strategic results"
Oliver Dolder - Group Managing Director, edition)(sedra Group